Softpower R&D Center was officially inaugurated in China, demonstrating Softpower's commitment to R&D and innovation. Continuously screening experimental materials and repeating experimental probes to broaden Softpower's technological range. We are also expanding our collaboration with other brands.

Softpower's labs are located in China, where innovative materials are constantly and repeatedly validated for optimal results

Softpower has developed a high-rebound, high-cushioning sole formula that has become the highest standard for running shoe soles. By using trampoline principle, it delays the rebound when bouncing, resulting in shock absorption and cushioning and reducing the impact on human knees and joints. To avoid injuries caused by running and exercise, first cushion and then rebound, while providing athletes with the energy feedback they need.

Softpower has developed a highly wear-resistant sole formula that breaks the traditional EVA + rubber sole combination by eliminating the rubber piece, making the EVA sole lighter and highly wear-resistant, and its weight is at least 30 % lighter than the traditional formula.

Softpower has created a skin-friendly formula; the foot feels soft and delicate, non-abrasive, natural, and comfortable. Breathable and dry, long-lasting wear will keep your feet comfortable.

Softpower has created an innovative, eco-friendly blend containing at least 30% coffee grounds. Softpower is a pioneer in the use of ecological materials and is a pioneer in the field.

Softpower officially entered Vietnam and began producing Softpower in Vietnam, meeting the brand's highest quality standards as well as the requirements of the brand's partners.